MAKING WORKPLACE LEARNING ADDICTIVE.
Hi, I'm Wei MENG. I build the antidote to boring corporate training.
"Let’s face the cold truth: most corporate training is an unread PDF or a 60-slide compliance deck running on mute in the background.
I do things differently: I produce bingeable short drama series with cliffhangers, build real-time AI roleplay sandboxes where failing is safe and funny, and engineer interactive web playgrounds that treat adult learners with cognitive dignity."
WHO I AM.
Strategic Learning Experience Architect
Over 8+ years designing and scaling enterprise instructional programs for high-growth tech companies and cross-functional teams. Grounded in Knowles’ Andragogy, Cognitive Load Theory, and Kirkpatrick’s Four-Level Evaluation Model.
The Attention-Heist Specialist
I have an acute allergic reaction to stock photos of models smiling over glass conference tables. My brain is a three-way collision between an obsessive cognitive scientist, a prestige TV screenwriter, and an arcade game designer.
The Core Hypothesis: Adults never stop playing when they grow up. They stop playing because corporate training makes curiosity feel like an HR disciplinary hearing.
My mission: Smuggle high-stakes behavioral transformation inside irresistible Trojan horses.
WHAT I DO.
Instructional Needs Analysis & Capability Auditing
Systematic diagnosis of enterprise performance bottlenecks, competency frameworks, and skill deficiencies through qualitative interviews and telemetry data.
Cognitive Task Analysis • Knowles' Andragogy • Kirkpatrick Level 1–4 Evaluation Models
I Study Humans in Their Natural Habitat
When leadership demands a "4-hour mandatory seminar on feedback," 90% of the time they don't need training—they need psychological safety, clearer boundaries, or a one-page template.
I diagnose and dismantle the root friction, never the corporate symptom. Zero wasted hours on phantom problems.
Scenario-Based Multimedia & Micro-Curricula
Designing high-fidelity video modules, interactive microlearning assets, and branching scenario paths aligned to role curricula and organizational standards.
Mayer's Multimedia Principles • Dual Coding Theory • Spaced Retrieval Micro-Paths
I Make Workplace Learning Bingeable Like Netflix
Why do people happily binge 6 hours of high-stakes prestige TV on Sunday, but zone out in a 4-minute compliance deck on Monday? Emotional resonance drives recall.
I write short-form vertical dramas with cliffhangers where workplace ethical dilemmas feel tense, funny, and uncomfortably real.
Emerging EdTech & Simulation Architecture
Integrating automated conversational agents, asynchronous branching simulations, and telemetry hooks into modern enterprise LMS and LXP ecosystems.
SCORM / xAPI / cmi5 • Experiential Learning (Kolb) • Deliberate Practice Loops
Safe-to-Fail Sandboxes with AI Personas
No manager ever learned to de-escalate a defensive engineer or deliver critical feedback by clicking "Next" on a multiple-choice quiz. Reading is not muscle memory.
I build AI roleplay bots where learners can fail catastrophically, laugh, and iterate—without risking anyone's real-world career.
Gamified Program Systems & Habit Architecture
Applying behavioral mechanics, competency progression ladders, and milestone indicators to sustain cross-functional participation and long-term retention.
Self-Determination Theory (Deci & Ryan) • BJ Fogg Behavior Model • Spaced Habit Loops
I Turn Strenuous Chores Into Dopamine Loops
Real gamification is never about slapping a hollow digital badge on an awful 40-minute compliance slide deck. Adults see through fake points immediately.
I build intrinsic flow states: fast feedback, psychological safety, and clear milestones that turn strenuous training into an empowering play space.
Simulated Feedback Lab: "Defensive Dave"
"Look, I missed the sprint deadline because the design team sent assets 4 days late. If they can’t do their job, don't lecture me about team velocity."
Choose your managerial intervention:
THE PROJECT VAULT.
Case studies built on real behavioral data, short-form drama production, and AI sandboxes.
"The Breakroom Chronicles"
The Problem: Annual workplace compliance training held an abysmal 14% voluntary completion rate and 100% resentment.
The Solution: Wrote, directed, and distributed a 5-episode, darkly funny vertical-video miniseries with branching ethical dilemmas and cliffhangers.
Difficult Conversations AI Coach
The Problem: First-time engineering managers were avoiding high-friction feedback discussions until performance crashed.
The Solution: Built a bespoke web simulator powered by LLM agent personas that emulate defensive, emotionally escalated, or checked-out employees with instant scoring.
"Mission Zero: Company HQ Quest"
The Problem: 85-page Notion onboarding wikis resulted in endless basic Slack inquiries and 30-day productivity drag.
The Solution: Transformed onboarding into an interactive 8-bit web exploration game where new hires solve workplace mysteries to locate tools and culture norms.
The Anti-Burnout Workflow Loop
The Problem: "Wellness Lunch & Learns" were universally perceived as virtue-signaling with zero sustained behavioral habit changes.
The Solution: Engineered automated micro-nudges and cognitive buffer rituals integrated directly into Slack & Google Calendar workflows.
Ready to build workplace learning that people actually finish?
Whether you're building a leadership development academy, transforming an onboarding funnel, or architecting AI practice sandboxes, let's turn your organizational objectives into high-agency human behavior.